ibn sultan
Srinagar, Nov 29: Chief Minister Omar Abdullah on Saturday said that snowfall will remain the biggest factor in attracting tourists to Kashmir this winter, as the region’s tourism sector has faced multiple challenges throughout the year.
Speaking to reporters, the Chief Minister said that while business-to-business engagements always help strengthen the tourism industry, “promotion and marketing remain the biggest contributors to the sector’s growth.”
He noted that 2025 has not been an easy year for tourism in the Valley.
“Be it Pahalgam, Delhi, or Nowgam, this year has tested us. November has been dry so far, and we are now pinning hopes on good snowfall in December,” Omar Abdullah said.
He added that despite the challenges, tourists continue to visit Pahalgam and other destinations across the Valley, but a fresh spell of snow would significantly boost winter tourism prospects.
The Chief Minister expressed hope that Christmas and New Year celebrations this year would see better tourist arrivals if snowfall improves the seasonal outlook.
